Health Supplements-Growing Demand and Credibility

A growing number of consumers are turning to health supplements as an alternative or addition to mainstream medicine. Today’s consumers are savvy and understand the benefits of the ingredients found in health supplements for good health and well-being. While they are apprehensive of nutritional products, they value brands that offer manufacturing credibility and prefer products formulated under doctor supervision.Who's driving the gummy supplement market? Hint: It's not kids.

As more consumers place priority on their health, health supplements are fast becoming a popular choice Private Label Gummy
. This focus is reflected in the booming growth of the U. S. dietary supplement market, presently estimated to be valued at $24-25 billion. In spite of prevailing doubts about the integrity of health supplement manufacturers, the rising cost of raw materials and new regulations, the health supplement industry is projected to rise by 4-6% in the next year. By the year 2010 growth in the global nutraceuticals industry is projected to reach $187 billion.

According to NMI’s 2007 Health & Wellness Trends Survey, the top health categories for supplements are weight loss, cardiovascular support, digestion, arthritis or joint pain relief, seasonal allergy relief, vision and eye health, and diabetes. “Customers believe in the industry. A recent study found that 34% of consumers looking to lose weight first turn to a dietary supplement as their adjunct in the battle against obesity, ” says Douglas S. Kalman, director of nutrition and applied clinical research at Miami Research Associates and chair of the Nutrition in Complementary Care Dietetic Practice Group (NCC-DPG).

According to an annual survey conducted by Ipsos-Public Affairs for the Council for Responsible Nutrition (CRN), Washington, D. C. “Consumers’ use of dietary supplements remained fairly consistent in 2007, with 68% of American adults saying that they take dietary supplements. “Consider these statistics by the Office of Dietary supplements: There are supplements for every situation, and for every persons needs. Fitness is no different. People involved in fitness know that there is also a supplement available to fill every need, and goal they may have. Everyone from the professional bodybuilder to the weekend warrior goes into a local supplement store looking for a product to help them reach their goals. They may be grabbing a supplement for fat burning, weight loss, muscle building, or extra energy for their workout, the list is longer than Santa’s at Christmas.

With all the choices it is difficult to know what supplement to pick, which one is a rip off or which one will help. Supplement companies take advantage of this confusion exploiting your desire to reach your goal. Below are three supplement company scams people should be on the lookout for. These scams are not limited to fitness people like bodybuilders, or weight loss seekers. As consumers become more aware and educated as to their supplement choices, supplement companies have really had to get creative with their marketing methods.

At SupplementForPennies. com there are quite a few supplement-marketing swindles listed to be on the lookout for. Below you can expect to find three that are mentioned in the free supplement review guide that you can pick up at: Free Supplement Review Guide A prevalent marketing ploy that is often used in bodybuilding magazines is what I call “cartoon muscle. ” Cartoon muscle is an animated ad where basically the muscles and supplement actions are cartoon images. If you are looking at a supplement ad for muscle mass building the muscle fibers supplement, before and after pictures are all cartoons. The ad may show your muscle fibers on your current workout program without supplements then what your muscles will look like after using their supplement.

They will display images describing how flat your muscles are, and how you are not stimulating these muscle fibers enough, and things like that. The ad will then show an after picture describing how after one dose of product X, your muscles will experience massive growth and here’s what it’ll look like. And it shows you this cartoon image of, like, these giant muscle fibers. And they’re all being stimulated, and they’re all growing massive muscle. it’s real easy to show this in cartoon images to give you the impression that this is actually how it’s going to work in your body as well.

Something else that is often done by supplement companies is what I call the supplement “supplement sprinkle. ” You must have seen the supplements that say something like, “27 muscle-building ingredients in every dosage. ” Well, if you have 27 different ingredients in a pill, chances are you’re not getting enough of what’s really powerful in that supplement. As a general rule anytime that you see supplement added to supplement for what seems like forever chances are you’re not getting enough of each dosage or at a minimum, you are not getting enough of major active supplement. There might be one or two of the supplements that are in that supplement that work really, really well, but they’re not putting in enough of them because they figure – or people figure that if they see a whole bunch of different ingredients in there, then it must be working better. This has been marketed really, really heavy in the magazines with the “more is better” approach.

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